Longtime hockey fans, especially those of the Buffalo Sabres, are probably familiar with The French Connection. Otherwise, here is a summary via Wikipedia:
The French Connection was a line of professional ice hockey forwards who played together for the Buffalo Sabres of the National Hockey League from 1972 until 1979. The line consisted of Hall of Famer Gilbert Perreault at centre and All-Stars Rick Martin and Rene Robert at left wing and right wing, respectively. All three players were French-Canadian; Perreault is from Victoriaville, Quebec, Martin was from Verdun, Quebec, and Robert is from Trois-Rivières, Quebec. The name was related both to the origins of the players and the 1971 hit movie entitled The French Connection, based upon the book of the same name.
Labatt USA has received label approvals for both Labatt Blue and Labatt Blue Light 24 oz. cans featuring the names and jersey numbers of the three players.
No further details on release of the cans are available.