(Golden, CO) – Blue Moon Brewing Brewmaster, Keith Villa, on the grand plan…
Villa recently launched a program with Blue Moon’s fans to create the next Blue Moon beer, a new fall seasonal. Villa encourages people to visit Blue Moon’s Facebook page, where there’s an entry form to enter ideas for the next beer. Once you “like” the page, there’s a video of Villa inviting people to submit their ideas. Villa says the videos will be updated, including ones showing them brewing contest-winning beers for test markets.
Villa says they will pick the top three ideas, brew each one and test market them next year, which will result in one final winning beer. Villa and company will launch the new beer on the next lunar blue moon, Friday, Aug. 31, 2012.
It looks like the NextBlueMoonBeer app launched earlier this month as it has only has a handful of comments so far. It is worth noting that, because it is an app, you have to hand over some information about yourself when you approve it before taking part in the contest.