Breckenridge Brewery mocks big beer marketing in new TV campaign

(Denver, CO) – Breckenridge Brewery takes a new brand of mockery for a test drive.

According to AdAge, Breckenridge “spent a measly $10,000 producing the parody campaign, called ‘Truth in Beervertising,’ which includes four ads that will air on Denver Fox affiliate KDVR during local news and Broncos football games. The agency is Cultivator Advertising & Design, Denver.”

Cultivator also does work for New Belgium and Great Divide Brewing.

See the other videos below.


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40 thoughts on “Breckenridge Brewery mocks big beer marketing in new TV campaign

  1. Pingback: Breckenridge’s “Truth in Beervertising.” Pure genius. | Jack Curtin's LIQUID DIET

  2. in reply to Rick (Fantastic. Wish these would start playing nationally.):

    They just did, it’s called going viral on the internet.

  3. Pingback: Link: Truth in Beervertising...

  4. Pingback: Much Needed: Watch “Truth in Beervertising” - Ünnecessary Ümlaut

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  7. Awesome job, Breckenridge Brewery! I’ve been waiting for some craft brewer to make fun of the gimmicks of the macro brewers…

  8. Pingback: Beer Blotter: Seattle based. World focused. » Something Good For Your Slow Afternoon, From Breckenridge Brewery

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  13. I give tours at an up and coming east coast brewery and I feel the need to bring up the points in this video every tour. When we are filtering I have the patrons touch the filter to show that we “cold filter”. Thanks Breckenridge for doing your part in education.

  14. Pingback: Breckenridge Brewery mocks “Big Beer” « Passion Beer - Craft beer, brewpubs, microbrewery reviews and more - Philadelphia, Pennsylvania

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